Contemporary isssues in Marketing Essay Example | Topics and Well Written Essays - 750 words

Contemporary isssues in Marketing - Essay Example and paper will discuss and focus on the notion of marketing in the contemporary, what the irreducible minimums are and how ethics borders on the subject of interest-marketing. Marketing as a concept has undergone a series of changes, dynamism and evolution over the years, shifting from the natural conventional meaning of selling goods and services. There have been changes relative to managerial focus, institutional focus, social aspect, commodity aspect and institutional focus or aspect. To begin with, the social aspect of marketing is concerned with the quality and the innate parts of the product or services (Murphy, 2010). This is to mention that a product, good or services is presented to the market due to its worth and value. Secondly, commodity aspect touches on the good or service itself and its usefulness in the human society and life (Maina, 2013). A practical case and instance is a manufactured good, finished product say a farm product such as diary which has undergone value addition. Institutional aspect in marketing seems to deal with the dealership concept from the wholesalers to the retailers and agent. Irreducibly, it would focus on how to e ntice and appeal to their natural and business instincts. Over the years, the changes, advancements, modifications and improvements in the field of technology has seen a corresponding change in the notion of marketing. In the past, business relied or word of mouth marketing, mailed brochures, radio and television advertisements and later is the internet marketing (Pride & Ferrell, 2011). Verbal marketing required field agents to be deployed to spread the good word and message of marketing. Secondly, the customers also shared the message with others and the brand name spread. Internet marketing has also been boosted by the expansion of the social media space where users can view products online and firms spend less for the marketing process. This argument and logic presents the chronological moves and evolution